Building the business of
home and garden
I guide leaders in the home furnishings and garden spaces to build businesses that speak to the future of how their customers live. I work with brands committed to celebrating the important role the home and the garden play in shaping daily life. After two decades working with the best of the best in the industry, my specialty is shaping merchandising and retail strategies with a keen eye on the intersection of curation, product development, creative direction, and sales strategies. At the heart of my work with companies like Design Within Reach/MillerKnoll, Sarah Sherman Samuel Design, and The Sill is a commitment to fostering good design, beauty, and integrity. I serve as both strategic thought partner and creative steward, developing meaningful approaches to ideation and growth. I believe that when an offering is purposeful, we engage in lasting, meaningful ways.
Consulting Services
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product assortment strategy & curation
sales & distribution strategy
market research & comp analysis
fractional VP, Merchandising
brick & mortar + ecom retail rollout strategy
team build outs, hiring, & onboarding
new category launches
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domestic & international manufacturer sourcing
quality and sustainability practice implementation
designer acquisition & management
on-site factory vetting, management, & QC
fractional VP, Product Development
team build outs, hiring, & onboarding
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customer experience & lifecycle mapping
content development
creative agency, designer, & photographer management
A client sampling
Sarah Sherman Samuel Design / SSS Atelier
Product, Brand, & Business Development
Design Within Reach/Miller Knoll
Vice President Merchandising & Product Development
The Sill
Product & Business Development